This week, we are going to tackle business articles. An article is a simple way for a business to share information, discuss a subject, report on updates from a company, or to promote a product or service in order to generate sales.
The first step in writing a business article that people want to read is to determine the objective of the article. This will help keep you on track and help you pin down the type of article you want to write.
There are a few different types of business articles:
A column is generally a regular feature or a series of articles that address the same subject or focus, such as marketing, product descriptions, company highlights, etc. Moreover, a good way to keep readers coming back for the next installment is to include plenty of sound data, facts, research and information. Stick with one theme and provide good value.
A case history (or case study) is an article that features the development of a specific product, the use of a product by an organization or the outcome of a project undertaken by the company. Readers enjoy learning background information, histories, events that led up to the creation of a company or development of a product. They also enjoy the result of a company’s efforts, and enjoy reading about other user’s experiences.
Technical How-to Articles.
A technical article that outlines exactly how to do something better, is always valuable. Readers appreciate information that gives them specific information or advice on a topic in which they are interested. So include detailed, step-by-step instructions.
This is an opportunity to present an opinion in a clear and structured style. To write an opinion piece, present a point of view, and back it up with respected facts. This engages readers and invites discussion. An opinion article should not be a rant or an attack on anyone, but instead, it should be an invitation to share ideas.
A profile article provides a description of a person or an organization. This type of article presents information to help readers get to know a company or individuals within the company. This is a way to connect readers with a company in a friendly and personable way.
People love lists. They are a way to compile information in an organized manner. A good list article relies on fact and sticks with one subject. Include a brief introduction and a clear ending. A major study conducted by BuzzSumo found that list articles that did the best had 10, 16, 23 or 24 items.
Once you decide on what type of article you want to write, your next step is to make sure your article is one that people will want to read. There are a few key points to keep in mind.
Create an eye-catching headline.
One of the best tools that I have found for creating memorable headlines is an online tool called CoSchedule. You can sign up for free, or use the headline analysis without signing up. Enter your headline in the analysis box, and the tool will analyze it and rate it for effectiveness and structure. It also shows you how your headline will show up in online searches. It offers suggestions on how to improve your headline, so you can tweak it until it is effective and catchy.
Determine up front how long your article will be, and then stick within those parameters.
The current trend for article length is around 1,000 to 2,000 words. People do read longer articles.
Understand your audience.
Make sure you are writing articles on topics that your readers want to learn more about. What are the subjects that garner the most responses? What kinds of questions are your readers asking? Which articles historically have been shared the most? Sometimes a simple survey can help you to learn what your readers are looking for.
Grab your reader’s attention in the first couple of sentences.
Tell your readers what you are going to say right away. Therefore, ask a question they can’t resist. Use emotion and address their fears and desires. In addition, be personable. Write as if you are speaking to a friend. For some more information on how to capture the attention of your readers, check out this article on Copy Blogger.
Can you include an interview with your article?
Interviews provide some insight and credibility into your subject. As well, make sure you cite the name and credentials of the person interviewed.
Make sure your spelling, grammar and punctuation are perfect.
When your article is finished, review it carefully for any errors. If you are publishing the article on WordPress, you can preview it before you publish, to make sure it looks professional and free of any glitches or mistakes.
Determine what photos, if any, you will be using with the article.
Use photos that are relevant to your article and then give them an alt text description that matches your keyword. The best place I have found for beautiful, free photos and artwork to use with my articles is Pixaby.
Make your articles easy to share.
Include social media share buttons and links that are easy to find and click on. That way, your article can reach a larger audience.
These are a few ideas that can help you write engaging, interesting articles that people are going to want to read. In an on-line world where people deal with constant distractions, you want to engage your readers, followers or customers with engaging articles and information. An engaged audience is a connected audience. This gives your business or platform credibility and authority.
Do you need help writing articles for your website or blog? I can probably help you. Check out my Home page for some details on what I have to offer, and then contact me for more information. I would be happy to create some quality content for your website or blog.
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In addition, let me know if I can help you with some articles, blog posts or even with some editing or proofreading of your own writing. Check out my home page for more information.